G-LOC Brakes™ Overview and Philosophy – The real story behind our new venture – all we wanted was to be owners….

G-LOC Brakes G-LOC Brakes™ Overview and Philosophy – The real story behind our new venture – all we wanted was to be owners….

G-LOC Brakes™ Overview and Philosophy – The real story behind our new venture – all we wanted was to be owners….

Posted By G-Loc Brakes

Danny Puskar and Chris Puskar set out to build a brake pad company in 2003. It took Danny & Chris along with their Father two years to put the deal together with investors to build a brake pad company by racers for racers. By the end of 2005 Danny and Chris moved to North Carolina from Northeast Ohio without their families to start working on this new venture. A few months later they moved their families down. This was a calculated risk, but a risk that paid off.

Danny and Chris successfully grew this brake pad company for 10+ years, more than doubling its business during that time and establishing the company as a name brand for enthusiasts and racers alike. During these 10+ years Danny and Chris led the company into new markets and developed new products, making it a truly global company. Danny and Chris led the way on expanding the company’s compound range from five compounds to ten.

However, this impressive growth was not enough. Unfortunately, over time, philosophical and business practice differences led Danny and Chris to become quite frustrated in their roles in the business they had grown so soundly. The tensions continued and Danny and Chris became disenchanted with the situation and where it was headed. This led Chris to leave the company at the end of 2014 and he went on to pursue other interests, including leading engineering efforts at a different brake component company, where he gained even more expertise in this industry.

Chris and Danny often discussed how they would have done things differently, which led to exploring how to start their own company from scratch. They were enamored with the notion of building it, running it, owning it, growing it, and combining their 20+ years of collective experience to make a new, different, and better mark on this industry. This led to the creation of G-LOC™ Brakes with Danny and Chris in the ownership seat. Looking back, it is all water under the bridge, and 10 years of experience, engineering, and good business lessons learned have instead become the foundation to build upon for G-LOC™ Brakes.

The launch of G-LOC™ Brakes is great news for dealers, customers and all the deep relationships both brothers have built in this industry over the years. It allows Chris and Danny to run a company like they believe it should be run and service dealers and ultimately customers in a way that articulates their strong commitment to customer loyalty, coupled with their drive for innovation in an industry they both know so well.

How did all this happen? Chris and Danny’s idea of starting a new company led them to collaborate with like-minded business partners who have a unique combination of both racing experience and strong professional business backgrounds. And so, a new partnership was formed enabling Danny and Chris to realize their dream of owning a progressive and customer focused brake pad company. The coolest thing about the partnership is that it was formed from the start on Chris and Danny’s terms, leveraging a great recipe of industry experience, thirst for innovation, commitment to the customer, and a business partnership that allows these talented brothers to do what they do best – and own the company as well.

G-LOC™ Brakes has over 50 years of racing experience. That is experience and knowledge that is passed through to you as the consumers of our products. This means G-LOC™ will meet and exceed all our partner’s high expectations. G-LOC™ Brakes values include offering the highest in performance friction materials along with a tremendously improved customer service model for each of our dealers and customers. We are committed that things will be different and better than you are accustomed to. Research & Development will be at the forefront from day one and G-LOC™ Brakes will continuously push the envelope in the friction industry. From our rigorous investments in R&D to implementing our advanced friction technology into all our compounds is a job that never ends. Great compounds are not engineered overnight – we have already begun our journey.

G-LOC™ Brakes compounds are known for their torque control characteristics along with unmatched modulation and release characteristics. Our compounds are some of the most disc/rotor friendly in the industry. As new materials and technology come to market we are always looking for ways to improve existing compounds along with developing new compounds and new products.

While our competition continues to use carbon & iron as their main ingredients in their compounds, G-LOC™ Brakes™ will continue down the proven road Danny & Chris proved to be successful at over the last 10 plus years with ceramic, carbon, Kevlar, and semi-metallic based compounds. G-LOC™ compounds give you maximum control without unnecessarily sacrificing speed or pace. Designed and engineered by racers for racers.

An “on/off” switch, that’s what most of our competitor’s brake pads perform like. It’s either full on or full off, nothing in between. This “on/off” switch type of pad has no modulation, control, or smooth release unlike the G-LOC™ compounds. This “on/off” type of performance upsets the balance of your car under braking making it even more difficult to control. This makes trail-braking almost impossible as well. These types of “on/off” compounds are typically loaded with iron and carbon, and too much of these two materials will form carbide under heat. Carbide is not what you want to use on your disc/rotor surface. The result will be a compound that is extremely abrasive on your discs/rotors.

For G-LOC™ customers this is not what you want nor will you get with G-LOC™ compounds. Unmatched modulation, smooth release, trail-braking ability, excellent thermal capacity, excellent thermal barrier from your brake fluid, broad heat ranges, and the most disc/rotor friendly materials in the market is what you will get with G-LOC Brakes™.

 

TRACK SUPPORT

G-LOC Brakes™ personnel and/or engineers will be at dozens of events every year.  These events range from track day groups, grassroots racing, professional racing, to driving school events.  We will also be at both SCCA and NASA National Championship events every year.  You’ll find us providing customer support and recommendations, troubleshooting any braking issues, making sure our customers have the correct compound setup, taking disc/rotor temps, answering any and all questions, and celebrating with our customers in victory circle.

 

NEED A CUSTOM SOLUTION? JUST CONTACT US!

We can custom design and manufacture G-LOC™ brake pads to fit virtually any vehicle.  We can build brake pads to custom thicknesses as well.  Our customers just need to give us the specifications they need them made to, and we will build them to your specifications. Just call or email one of our racing specialists to help you decide what the perfect brake pad compound(s) setup for your driving style, vehicle type and application.

 

ABOUT OUR FACILITY

We are located in the heart of the country where motorsports are everywhere – Mooresville, NC.  Mooresville is known as “Race City USA”.

Our facility has some interesting history.  It is the former location for (John) LaCross Engine Development where clients over the years included Roush Racing, Cale Yarborough Motorsports, Robert Yates Racing and Moroso Racing.  Drivers engines that were built by LaCross included Dale Jarrett, Jeff Burton, John Andretti, Ernie Irvin, Jimmy Spencer, Robby Gordon and Jeremy Mayfield.  These engines John LaCross hand crafted for these drivers included restrictor plate poles and wins at Daytona International Speedway and Talladega Super Speedway in ARCA, Busch Grand National and Nextel Cup Series.

Our facility is located in the Performance Road motorsports complex in Mooresville where approximately 50 buildings that are dedicated almost exclusively to motorsports businesses and where race teams call home.  The City of Mooresville has 100+ professional race teams and racing/performance related businesses that are based here including a wind tunnel.  These include teams from NASCAR, IndyCar, NHRA, Dakar Rally, AMA, TORC, World of Outlaws, American Power Boat Association, and many more other smaller forms of racing. HAAS F1 is only 20 minutes away from G-LOC Brakes™.  Over the last 20 years or so greater Charlotte has become the center of motorsports/racing in North America, and Mooresville is at the heart of it all.  We can’t think of a better place in the world to have the G-LOC Brakes™ world headquarters located at.